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This web site had the following on the site, "Australian and NZ future students." We noticed that the web page said " What is the LinkUp Program? The Curtin LinkUp program aims at linking High School students with Curtin University." It also said " We offer an exciting and innovative program from year 8 to year 12 aiming at helping the student to consider university as an option when they leave school. A welcome from the Vice-Chancellor. To promote Curtin to the school and w." The header had Curtin University as the highest ranking optimized keyword. It is followed by linkup, link up, and low socioeconomic which isn't as ranked as highly as Curtin University. The next words linkup.curtin.edu.au uses is high school. student was included and will not be viewed by search parsers.